By partnering with small independent manufacturers who are innovative in a field typically dominated by just a few huge manufacturers, we help you build an eyewear wardrobe based on affordability and unique style.

Karun

All of our products are made with natural, noble, and/or recycled materials, like fishing nets, metals, recycled polycarbonate, and/or wood.

Optical Divide
Optical Divide

Paradigm

We offer a modern perspective on everyday frames with eyewear that brings classic appeal to current trends. Every style is carefully crafted by our talented Louisville-based design team to be universally comfortable and flattering so there’s something for every face, skin tone and personality.

Colors In Optics is a notable eyewear brand recognized for its vibrant and fashion-forward designs. Established in 1978, the brand has consistently embraced bold colors and distinctive styles, making it a favorite among those seeking unique eyewear options. With a focus on both classic and contemporary aesthetics, Colors In Optics offers a diverse range of eyeglasses and sunglasses that cater to a wide array of tastes and preferences.

colorsinoptics

Pro-Design

Prodesign is a high-quality eyewear brand founded in Denmark. Ever since our beginning in 1973, we’ve believed that eyewear is much more than its function.

ProDesign Denmark Eyewear | Design Eyewear Group

Optical Divide
Optical Divide

WOOW Eyewear

Stand out from the crowd, bend the rules and enjoy shattering every norm: WOOW proudly asserts and displays its values and colours in this vibrant and CRAZY new collection.

Penguin

Original Penguin is an iconic American clothing line with roots in the Rat Pack era of the 1950’s. The brand catapulted back into fashion in 2000, when young men demanded that their favorite stores restock the golf shirt that originally made the brand famous. Today, Original Penguin includes men’s clothing, accessories, footwear and eyewear.

Penguin
Elliott Ives

Elliott Ives

Elliott Ives offers styles that are classic, casual and built for everyday comfort.. Made for a customer that’s sophisticated but not showy, Elliott Ives frames appeal to practical sensibilities with thoughtful details that are more timeless than trendy. They’re the perfect fit for anyone seeking affordable, designer quality frames that suit a laid-back style. At the heart of our Elliott Ives collection is a leisurely lifestyle inspired by the natural world. Each season we’ll reflect on earthy hues and flattering details born from the great outdoors.

 

A Family Owned Business For Over 144 Years

We have worked tirelessly ensuring customer satisfaction and superb quality of all of its products. It is our ongoing goal to provide this same level of service to our customers as we have done now for five generations, and our dream to do it for many generations to come. We are the oldest optical company in the United States and proud to be still owned by the descendants of the founding family.

NW77
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Erkers Eyewear is a historic eyewear company that traces its origins back to 1879, making it one of the oldest continuously operating optical manufacturers in the United States. Known for its commitment to craftsmanship and quality, Erkers has garnered a reputation for producing timeless and stylish eyeglasses. With a rich heritage spanning over a century, Erkers Eyewear seamlessly combines tradition with innovation, offering customers a blend of classic designs and cutting-edge technology in their eyewear products.

Additional Brands

Jow Way, Prestigio & Flexure