Most of the optical industry today is run by big box stores who are owned by optical conglomerates. They also own the largest optical insurance companies and laboratories and can therefore inflate the prices to their liking.

The other side of the coin is the online marketplace. They do not offer personalized customer service and are extremely limited in terms of lens choices.

We, on the other hand, work with small independent manufacturers and laboratories. Therefore, we can cut out the middleman.

Our mission is to enhance people's lives by helping them see better with premium eyewear at affordable prices.

Optical Divide